You can have the best website for your home business, but if you do not have any traffic going to that website, it is not going to do you a bit of good. If you want your website to work to its greatest potential, you need to make sure you have a steady stream of traffic being driven to it. That can be easier said than done. Thankfully, there are tried and true tactics for traffic generation. It is just a matter of knowing about them.
Use A Link Exchange Or Link Broker
One of the best ways to drive traffic to your website is through the use of a link exchange. Established websites have what you want online traffic. If those websites link to your site, your website can start getting traffic too. The trick is getting established websites to link to your newer website. That is where a link exchange or a link broker can help out.
When working with one of these companies, you have two options. You can “exchange” links with other members of the exchange or you can buy one-way links. If you exchange links, the website you are exchanging with has to put your link on their site and you have to put their link on yours. If you are buying a one-way link, you do not have to put a link to the other website on your site, but you do have to pay for the privilege of having your link on theirs.
A great company offering this service is LineLogic. They offer a link exchange and one-way link services at prices that are really hard to beat.
Provide Great Content
No one wants to come back to a website that has nothing to offer and no one is going to refer anyone to your website if it is not special. If you want your current website visitors to drive new visitors to your website, you had better provide your visitors with content that is useful to them. Even if it is just a weekly blog or an online newsletter, give your website visitors interesting and informative content and you will be surprised how quickly your website traffic will grow.
Implement A “Refer A Friend” Link
If you want to make it easy for website visitors to refer friends to your website, you need to implement a “refer a friend” link. The easiest way to do this is to use a website service. This website allows you to implement a “refer a friend” link into your website and you can also see exactly how effective your link is with the website’s tracking features.