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April 15, 2020 in Business Website

The Importance of a Website for a Business

One of the most important factors of a successful business in the 21st century is to run a website. Millions of consumers have found the web to be one of…
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November 2, 2019 in Marketing

Marketing Tips – Developing and Maintaining Your Own Mailing Lists

Whether you do your marketing through traditional direct mail or through e-mail (or utilizing both distribution methods), having accurate and functional mailing lists is a must. Many companies rely on…
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August 9, 2019 in Marketing

Smart Marketing for Trade Shows

Participation in trades shows has seen positive growth since 2002, the continuation of exhibiting at trade shows has brought many questions to marketing managers, not only in the Chicago Trade…
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November 11, 2019 in Marketing

Marketing and the 4P’s – Product, Price Promotion and Placement

This is to inform one about consumer behavior and product, price, promotion and placement. How it relates to the marketing mix and possible scenarios. During a conversation with marketing student…
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