Are you in one of those industries, like internet marketing, where it seems that all your business dries up during the holidays? Are you looking for a way to stay in profit? Then consider this: there are actually two things you can do to get, and keep, yourself in profit. The first is to simply keep marketing. The other is to prepare yourself for the new year when everyone is scrambling to find extra money to pay off those Christmas credit card bills.
How you handle this season of the year is only limited by your imagination. The first step of course is to look at your products. Can you offer a special deal to your customers? A special offer this time of year may just be the ticket to getting those profits going again. Consider combining two offers you have and giving your readers and customers a little extra.
Use list building. List building is crucial to your success, but it has to be done right. Make sure that you target only people who have expressed an interest in what you sell. This means marketing your business where your potential leads are. Post only on forums and social sites related to your niche. There are plenty of these sites available. You just have to do a search. Compare the various sites to make sure they are getting plenty of traffic and plenty of responses. Otherwise you are wasting your time marketing on sites that are pretty much dead. It might be a great way to get backlinks to your site, but that’s about it.
Joint ventures are pretty popular this time of year, but you want to make sure you choose your partners wisely. You don’t want to choose potential partners who have already been bombarded with offers. You will only be wasting your time and theirs. If you run a niche type site, even if it’s outside of internet marketing, you may be able to find potential partners. This strategy works best when you already know other people.
As for planning for the new year, it’s a good idea to make sure you have already planned out your marketing for January and February. You want to begin your implementation today. That means writing articles, ads, press releases, and any other relevant marketing materials and be ready to post them when the time comes. If you are prepared, you’ll gain momentum much more easily, and you can get the traffic to your sites you need.
This is something you should be doing now though. Don’t wait until the beginning of the year to start driving traffic to your site. You should always have some type of marketing campaign going. This keeps your traffic from drying up, and there are plenty of ways for you to automate so that you are marketing even when you’re not working.