The meaning of SEO can be different for different people and SEO agencies. Internet marketing can be a jungle of uncertainty. So many different factors work behind the scenes, and yet anyone of them can have a huge impact on practical and very real values such as where website traffic is driven or not driven, giving you thousands of retained hits or losing you tens of thousands of prime potential customers. In order to successfully make the most of the virtual world as a business, you must put to use many different features, techniques, and systems to make the web front of your business get the exposure it needs, and be appealing to the right people. One of the biggest and most important to harness but also most confusing of these systems is SEO, or search engine optimization, which, in short, means influencing when your website or web pages belonging to you show up in searches on any major search engines.
Search Engine Optimization may sound like a simple concept, but manipulating it is complicated, difficult, and unintuitive if you don’t know your way around it. This is part of the reason why it is one of the most effective systems when put to good use. SEO can do more than just make your website appear in search results when somebody searches for it. It can be used to help make your website appear closer to the tops of the list of search results, but only for searches that are not going to give you bad publicity or allow searchers to visit your site if the result will be their being annoyed at not finding what they were looking for. Not only that, but SEO can be used to make it so that when a search that is relevant to your website, but that doesn’t have any words or immediate objective relationship to your website, is submitted, your website will still pop up very high in the search results.
The shortest possible way to describe the meaning of SEO is as a technological system that when used properly allows you to control and manipulate when and how a website appears in search results on all major search engines, which can be used to great effect in the business world.