BASIC PLAN
$425per month
$425per month
- Up to $2,500 monthly PPC spend
- Up to 400 keywords in campaign
- $1,000 one-time setup fee
AGGRESSIVE PLAN
15% of monthly budget
15% of monthly budget
- $2,501 to $12,000 monthly PPC spend
- Up to 2,000 keywords in campaign
- $1,750 one-time setup fee
MARKET LEADER PLAN
12% of monthly budget
12% of monthly budget
- $12,000+ monthly PPC spend
- Up to 10,000 keywords in campaign
- $2,500 one-time setup fee
FEATURES
BASIC PLAN
AGGRESSIVE PLAN
MARKET LEADER
Monthly PPC spend with PPC networks
Up to $2,500
$2,501 to $12,000
$12,001 - $50,000
Google PPC Network
✓
✓
✓
Bing PPC Networks
Additional $150/month
✓
✓
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
✓
✓
✓
Google Display Network
✓
✓
✓
YouTube Video Ads (Clients need to provide video or purchase a WebFX web video production package)
✓
✓
✓
Google In-Store Visit Reporting
✓
✓
✓
Google customer match & audience match
✓
✓
✓
Gmail Competitor Ads
✓
✓
✓
MarketingCloudFX competitor intelligence
✓
✓
✓
Initial campaign development & strategy
✓
✓
✓
Advanced keyword research and selection
✓
✓
✓
Industry analysis
✓
✓
✓
Ad campaign copywriting
✓
✓
✓
Ad copy performance testing
✓
✓
✓
Ongoing keyword development and tweaking
✓
✓
✓
Dynamic keyword insertion into ads
✓
✓
✓
Google analytics integration & goal tracking
✓
✓
✓
Results analysis/reporting
✓
✓
✓
Strategic bid management
✓
✓
✓
PPC account settings monitoring (Ex. Geotargeting)
✓
✓
✓
Single account representative
✓
✓
✓
Campaigns will be managed through client's Google Ads account (Client will retain Admin/owner access of all campaigns created)
✓
✓
✓
Up to 100 web lead phone calls tracked per month (Included for all WebFX clients)
✓
✓
✓
Up to 25 web lead phone calls transcribed per month (Included for all WebFX clients)
✓
✓
✓
Monitoring clicks, conversions and click fraud activity
✓
✓
Setup and management of rule based bidding
✓
✓
International PPC campaign management (English only campaigns)
✓
Setup of 1 Unbounce Landing Page template (optional)
✓
Website conversion analysis reporting
✓
Initial banner ad design for display & remarketing
Add $900
Add $900
1 set included
Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year)
Add $300
Add $300
Add $225 a month (since 1 set is included each year)
Website conversion analysis implementation
By Quote
Social Media PPC Advertising
By Quote
By Quote
By Quote
Landing page performance testing
By Quote
Monthly performance & analysis reporting
✓
✓
✓
200+ SMEs behind campaign driving results
✓
✓
✓
MarketingCloudFX Lead Tracking
✓
✓
✓
Google Shopping Management
$300/month
$300/month
Included
International Campaigns (Non-English) - Each additional language monthly management cost:
$275
$275
$275
Weekly Data Calls: Review campaign changes every 7 days
$400/month
$400/month
$400/month
Translation Services:
By Quote
By Quote
By Quote
One time setup (1st month):
$1,000
$1,750
$2,500
Progressive monthly management cost:
$425 (& minimum for all plans)
$500/mo or 15%, whichever is higher
$1,800/mo or 12%, whichever is higher
Need more information? Call Us: 717-609-1553
Budget over $25k/mo? Check out our enterprise campaign management offerings for campaigns from $25k-$2m/mo in ad spend.