Event marketing is an essential part of your overall marketing strategy.
It is more difficult than it appears to be. A lot of planning is required for event marketing. Before organizing an event you should think on the line of your target audience. You should plan the strategy according to that. The main aim of an event is to get as many people as you can and for that you need to follow a few simple strategies.
In order to make the event a grand success you should try to make people attend your event. One of the first things to consider is the location of the event. Choose a location that is easily accessible from all parts of the city. Try to localize your event. If the local community becomes apart of your event it is going to be a great success. This is the best way of promoting the event and get free publicity.
Before organizing an event you should make sure that people know that something is happening. The word should spread like fire. Distributing flyers can be a good idea of informing people. But the method that works the best is word of mouth promotion. So tell people about the event and request them to inform other people they know.
You can also involve the mass media in order to spread the message.
If you are organizing a charity event you can get publicity for free. Some airtime on the radio can work well. You can also create a commercial explaining the event or showing clipping from the previous event to make people understand how happening it was. It is not enough to inform people that an event is taking place. It is also important to inform them why it is taking place and how. Don’t forget the newspaper. An ad in the local newspaper can result in good turnout.
The marketing technique you adopt is very important to make an event successful. Using the emotional factor can draw the attention of people. For example, if you are organizing a charity event for the children affected by Thalasemia you can use photographs of children with the sign of the disease. You can also add an explanation with the photograph. This will surely move the conscious people and even if they can’t attend the event they can send you donations.
Another important aspect that you should consider is your representatives. You should identify the right people to do the job for you. The people who will manage the event should have a clear idea about your brand so that they can convey the right message to the audience. It will be great if you can involve a local celebrity. He/she can be a star, a political leader or a player. Just make sure that this person influences the local community.
In order to make your event marketing effective, you should get hold of someone with lots of contacts.
This is a great crowd pulling tactics. Give that person some responsibility so that he considers himself to be a part of the event. This will make him encourage other people he knows to attend the event. You can easily achieve your target this way.